The students of the master's program acquire the business skills to monetize and make profitable the creation of an innovative, technology-based product or service, either as entrepreneurs of their own startup, as executives of a multinational company, as a researcher or as an academic.
The thirteen-course master's program begins in August of each year with a team building session and ends in September of the following year. Each of the twelve monthly session comprises of four days, Thursday through Sunday, in which two subjects are taught. Each subject is taught for two consecutive months covering a total of 32 class hours per course. Additional contact hours with faculty are provided through videoconferencing and other electronic means.
During the twelve-month period, students must develop a team project to take a technology to market. From the first session, students must select a technology from a portfolio of the student’s technologies or technologies provided by Mexican research centers and universities. During the program, students evaluate the market potential of technologies using the QuicklookTM methodology and create business cases and commercialization roadmaps to develop a viable business.